Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

US Speedskating Finds Fans In Social Media

KDerrick

Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport? But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Your Customers Don’t Want to be Your Friend

loyalty

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and […]

Content Marketing, Email, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Facebook, Social Media Marketing

What Facebook and Email Stole from Google’s Playbook

facebook email google

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Book Reviews, Facebook, Social Media Marketing

Advice for Facebook Marketing – ebook Showdown

facebook-social-media-strategy

Is your company appropriately serious about Facebook? Facebook’s sweeping changes to the “Pages” function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social media strategy, and Vitamin Water and others are tagging their […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Facebook, Social Media Marketing

Twitterati Says Email Isn’t Dead Yet – 6 Findings

email-twitter

Every conference I’ve been at, and at least 10 blog posts I’ve read this year have proclaimed the death of email. Social network messaging, and its 1:1 relevancy and real-time immediacy will inexorably make email the Edsel of digital communication, goes the theory. It’s not true. Firstly, this isn’t a zero sum game. The notion […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Should Facebook Dominate Your Social Media Strategy?

circles-1

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media ROI

Friend or Faux – 6 Ways to Activate Customers

social-media-baseball-cards-1

Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google […]