YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
brand communities 18  |  Add Yours

5 Tips for Using Facebook’s Moderation Blocklist

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, [...]

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Guest Posts 33  |  Add Yours

7 Social Media Lessons From Phil Collins

Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet [...]

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Content Marketing 3  |  Add Yours

Why Should Old Spice Get to Have All the Fun?

Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the [...]

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Guest Posts 16  |  Add Yours

6 Ways Web Check-ins Can Benefit Your Brand

Guest post by Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are [...]

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brand communities 9  |  Add Yours

7 Skill Sets for Nurturing Open Community

Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community: a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what [...]

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Guest Posts 12  |  Add Yours

Is Twitter Advertising a Threat to PPC?

Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by [...]

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B2B Social Media 16  |  Add Yours

Rocket Content – Your B2B Secret Weapon

Guest post by Ian Greenleigh, the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The business decision makers (BDMs) that have [...]

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3 Reasons To Dig Deeper In Social Listening

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. [...]

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Guest Posts 21  |  Add Yours

How Size Matters in the Social Media ROI Debate

Guest post by Simon Gornick, a content consultant specializing in short form slogans, and owner of The Tagline Machine. ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use [...]

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Guest Posts 10  |  Add Yours

Why Are Companies Not Valuing Judgment As A Critical Element

Guest post by Noemi Pollack, CEO & Founder of The Pollack PR Marketing Group, a 25-year old integrated PR and marketing agency in Century City, CA. Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through [...]

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