Guest Posts, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing

Do You Know Your Customers Enough to be a Social Media Hit?

ThinkGeek __ Giant Bleeding Heart Gummy Candy

Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding […]

Guest Posts, Mobile, Social Media Tools

Is It Curtains for the App Store?

Google Voice for your phone

Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits […]

Digital Marketing, Guest Posts, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

A Pinch of Social Media Makes a Helluva Broth

social media recipe

Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you […]

Community Management, Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Can Social Media and Lead Generation Coalesce?

social-media-lead-generatio

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, […]

Content Marketing, Guest Posts, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing

Can Spam Survive in a Social Media World?

social media spam

Guest post by Indra Gardiner (@bgindra), President of Bailey Gardiner in San Diego. An award-winning PR and marketing pro, she leads BG’s social media efforts and writes on their Don’t Drink the Kool-Aid Blog. There’s always someone who wants to ruin it for everyone else. Know what I mean? And in the world of social […]

Digital Marketing, Email, Guest Posts, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing

May I Contact You Please? The Evolution of Permission

evolution of permission

Guest post by Doug Wick (@dougwick), who thinks a lot about marketing and is a Director of Business Development for Powered, a social marketing company in Austin, TX. He writes frequently for Powered’s blog, The Engaged Consumer, and at DougWick.com. In the past decade of direct marketing online, the focal point has become contacting consumers […]

Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Audit Your Intellectual Capital – 7 Ways to Find Your Stories

social media stories

Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Boy gets girl. Boy loses girl. Boy slips on banana peel, […]

Community Management, Digital Marketing, Guest Posts, Integrated Marketing and Media

Use Online Listening for Competitive Research

market research

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and […]