YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Guest Posts 935  |  Add Yours

Social Media Monitoring Tools – How to Pick The Right One

Guest post by Katie Van Domelen, the social media manager at Off Madison Ave in Tempe, Arizona. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to [...]

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brand communities 305  |  Add Yours

Tying Together Social Media and Corporate Social Responsibility

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that [...]

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Convince & Convert News 56  |  Add Yours

I Get By With a Little Help From My Friends

Greetings from Canada. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund) finished up. I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain [...]

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brand communities 245  |  Add Yours

Crowdsourcing: Beyond the Basics

Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it [...]

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Guest Posts 139  |  Add Yours

Driving Sales with Relevancy and Utility

Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. [...]

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Making Boring Things Sexy – the Wufoo Way

Guest post by Jason Amunwa, who is a marketing consultant and designer at JaffyDesigns in San Diego, CA. He writes for marketing blog The Zest, loves talking marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it [...]

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Blogging and Content Creation 195  |  Add Yours

Why D.I.S. is Crucial to your Content Marketing Strategy

Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. The shift in marketing dollars from traditional advertising mediums to the emerging [...]

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Guest Posts 179  |  Add Yours

Do You Know Your Customers Enough to be a Social Media Hit?

Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]

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Is It Curtains for the App Store?

Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]

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