Social Media Case Studies, Influencer Outreach

Why Online Influencer Outreach is Overrated and How to Fix It

online influencer outreach is overrated

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger […]