YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Integrated Marketing and Media 5  |  Add Yours

3 Creative Ways to Leverage “Big Data”

We’ve heard the buzzword term, big data, in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future [...]

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Guest Posts 17  |  Add Yours

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans. Who [...]

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Integrated Marketing and Media 12  |  Add Yours

The Rise of the T-Shaped Agency Model

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may [...]

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Email Marketing Advice 15  |  Add Yours

Email Isn’t Dead Among Facebook’s Exec Team

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a [...]

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Integrated Marketing and Media 13  |  Add Yours

Is Youtility the Future of Marketing?

Ever since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter if the message is conveyed via smoke signal, carrier pigeon, direct mail, TV, or flashy banner ad, the plea is the same: “We’ve got good stuff, [...]

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Book Reviews 5  |  Add Yours

How to Market to People Not Like You

Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about [...]

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Integrated Marketing and Media 25  |  Add Yours

Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity

Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV, [...]

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Integrated Marketing and Media 23  |  Add Yours

The 7 Ways Good Agencies Mimic Gandalf the Wizard

Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Somewhere along the way, the social media world was given carte blanche to poke fun at agencies. It seems like every week there is a new post or article about how “agencies” don’t get it or how [...]

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Integrated Marketing and Media 56  |  Add Yours

The 5 Dangerous Realities of Social Media for Business

The 5 Dangerous Realities of Social Media   View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]

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Blogging and Content Creation 25  |  Add Yours

5 Search and Social Trends for 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see [...]

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