Let’s Stop Swooning Over Social Media
Are you overdoing it on social media? Just a little?
I’m a proponent of social media. In fact, I’m a proponent that gets paid to convince others that social media is valuable. But, like in the early days of Web design, SEO, PPC, email, and banners before it, there’s too much swooning and not enough thinking [...]
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19 Top Takeaways from B2B Forum
Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston.
As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees.
For me, the highlights were the presentation by Sandy Carter of IBM on their use of social [...]
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b2b forum, b2b marketing, live tweet, marketingprofs, twitter
Social Media Adds Viral Frosting to the Email Cake
Are you enabling your email subscribers to spread your message via social media?
Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing.
The hand-wringing in the email community about the impact of social media is audible, like [...]
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The Death of Newspapers: Poisoned or Suicide?
The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.
Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing three [...]
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A Social Media Slam Dunk
This is a case study about social media usage by the very tall.
To the coverage of H&R Block, Dell, Comcast, Southwest, Papa John’s, Whole Foods and other brands for their successful use of social media, I offer another: The Phoenix Suns.
Led by Suns’ Director of Digital Media Amy Martin (@phoenixsunsgirl) the NBA team [...]
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7 Critical Elements of Your Social Media Strategy
(Originally written for MarketingProfs Daily Fix)
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an [...]
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The Incredible Efficiency of Social Media
(originally written for TalentZoo)
The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent.
As a result, audiences are fragmenting. [...]
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4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
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Mobile Opt-in Flies at US Airways
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
Mobile [...]
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NHL Misses Net in New Campaign – Where’s Social Media?
The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars.
And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone.
How About Some [...]
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