We’ve heard the buzzword term, big data, in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future [...]
Is Youtility the Future of Marketing?
Ever since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter if the message is conveyed via smoke signal, carrier pigeon, direct mail, TV, or flashy banner ad, the plea is the same: “We’ve got good stuff, [...]
How to Market to People Not Like You
Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about [...]
The 7 Ways Good Agencies Mimic Gandalf the Wizard
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Somewhere along the way, the social media world was given carte blanche to poke fun at agencies. It seems like every week there is a new post or article about how “agencies” don’t get it or how [...]






