Getting Serious About Social Media
- March 18th, 2010 | Written By: Jay Baer
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My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media.
It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Tagged as: email marketing, exacttarget, letters to the c-suite, social media operations, social media strategy
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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.
An Enormous Opportunity
The huge (and expanding) reach of [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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6 Required Competencies for Social Organizations
- February 24th, 2010 | Written By: Jay Baer
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Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]
Tagged as: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
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Social Media and Email – More Alike than Different
- February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?
Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]
Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media
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Trident Integrates Social Media with Print Ads
- December 22nd, 2009 | Written By: Jay Baer
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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early.
Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Tagged as: social media, social media case study, social media integration, trident, twitter
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5 Sure-Fire Ways to Operationalize Social Media
- December 20th, 2009 | Written By: Jay Baer
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This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here.
Change Is At Hand
Marketing has changed [...]
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A Pinch of Social Media Makes a Helluva Broth
- December 16th, 2009 | Written By: Scott Severson
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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations.
Do you have [...]
Tagged as: adfusion, media mix, media recipe, scott severson, social media, social media integration, Social Media Marketing, social media ROI
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Social Media is a Samaritan, not a Savior
- December 10th, 2009 | Written By: Jay Baer
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The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.”
Each of these forces the recipient of the message – the consumer – to make a yes/no decision. You [...]
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The Death of Sexy – Social Media, Integration and Real Business
- December 8th, 2009 | Written By: Jay Baer
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Maybe we’ve gotten a little ahead of ourselves?
In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along.
Sure it’s exciting to play with all the shiny new social media toys under [...]
Tagged as: social media, social media convergence, social media integration, Social Media Marketing, social media strategy
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