Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is Starbucks the Most Dangerous Competitor to Facebook?

August 25th, 2010 | Written By: Jay Baer
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Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with [...]

Tagged as: branded networks, clinton bonner, integrated marketing, mobile marketing, online advertising, sdn, Starbucks, starbucks digital network

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The 3 Amigos: Email, Blogging, Social Sharing

August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]

Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River

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Driving Sales with Relevancy and Utility

June 16th, 2010 | Written By: Jeff Molander
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Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. [...]

Tagged as: adagio teas, apps, case studies, customer service, helpfulness, jeff molander, mobile marketing, relevancy, social media strategy, usaa, utility