Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a
Ever since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter if the message is conveyed via smoke signal, carrier pigeon, direct mail, TV, or flashy banner ad, the plea is the same: “We’ve got good stuff,
Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about
Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV,
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Somewhere along the way, the social media world was given carte blanche to poke fun at agencies. It seems like every week there is a new post or article about how “agencies” don’t get it or how
One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right
Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Here’s one of the best ways to live that creed. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one
