Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

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Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

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Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate […]

Content Marketing, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

The 39 Social Media Tools I’ll Use Today

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Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Amazingly, it seems like there’s more social media tools than […]

Content Marketing, Digital Marketing, Email, Social Media Strategy, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

Social Media and Email – More Alike than Different

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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different? Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Integrated Marketing and Media, Social Media Marketing

Trident Integrates Social Media with Print Ads

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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like […]

Community Management, Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

5 Sure-Fire Ways to Operationalize Social Media

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This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing […]

Digital Marketing, Guest Posts, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

A Pinch of Social Media Makes a Helluva Broth

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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you […]

Digital Marketing, Email, Social Media Measurement, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

Social Media is a Samaritan, not a Savior

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The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media ROI

The Death of Sexy – Social Media, Integration and Real Business

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Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Search Marketing Advice, Social Media Marketing

How to Integrate Social Media Into Your Marketing

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View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

MarketingProfs Mixologists

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Internet Advertising, Social Media Marketing

Agencies Don’t Turn Your Back on Digital Marketing

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Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of […]

Community Management, Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Monitoring

Social Media Makes Everything Marketing

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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) […]