Digital Marketing, Email, Guest Posts, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing

May I Contact You Please? The Evolution of Permission

evolution of permission

Guest post by Doug Wick (@dougwick), who thinks a lot about marketing and is a Director of Business Development for Powered, a social marketing company in Austin, TX. He writes frequently for Powered’s blog, The Engaged Consumer, and at DougWick.com. In the past decade of direct marketing online, the focal point has become contacting consumers […]

Community Management, Digital Marketing, Guest Posts, Integrated Marketing and Media

Use Online Listening for Competitive Research

market research

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

Advanced Social Media Synergies

Last week, I was part of a panel discussion on how travel and tourism organizations can move beyond the typical Facebook and Twitter accounts to take their social media efforts to the next level. Part of the annual Arizona Governor’s Conference on Tourism, I was joined on the panel by the excellent Angela Berardino from […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

19 Top Takeaways from B2B Forum

candc

Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston. As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees. For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing

Social Media Adds Viral Frosting to the Email Cake

cakes

Are you enabling your email subscribers to spread your message via social media? Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing. The hand-wringing in the email community about the impact of social media is […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

7 Critical Elements of Your Social Media Strategy

birkin-super-7-on-flickr-photo-sharing

(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Digital Media, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

The Incredible Efficiency of Social Media

Targeted Content

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences […]

Digital Marketing, Social Media Strategy, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

NHL Misses Net in New Campaign – Where’s Social Media?

2013-12-23_0053

The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]

Digital Marketing, Email, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

5 Reasons Why Digital Marketing Will Thrive in the Recession

awful-plastic-surgery_-joan-rivers-leads-the-pack1

From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. […]