Digital Marketing, Social Media Strategy, Digital Media, Integrated Marketing and Media, Social Media Marketing

A Conversation, Not a Monologue – Digital Marketing for Colleges

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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.  NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.  […]

Digital Marketing, Digital Media, Integrated Marketing and Media, Internet Advertising

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]