A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007. With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads [...]
Head of Giant Media Agency Totally Misses the Point of the Web
Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So [...]
Swissarmyknife.com: Using Web strategy to improve integrated marketing
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]
It Knows If You’ve Been Bad or Good: A Guide To Behavioral Targeting Internet Ads
Internet advertising is an orgy of choice. There are literally tens of thousands of potential sites on which an ad could be placed, and dozens of different ad sizes and formats. Add a variety of pricing schemes and an often inexperienced sales force, and you get a casserole of confusion that makes buying radio or [...]
