Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of
From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson.
A One Legged Stool There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell
It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets
The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration.
AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend. A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase
