Agencies Don’t Turn Your Back on Digital Marketing
- October 12th, 2009 | Written By: Jay Baer
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Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard.
So goes the story in many agencies today.
In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of the digital [...]
Tagged as: agencies, digital marketing, digital marketing expenditures, forrester research, social media, Social Media Marketing
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5 Reasons Why Digital Marketing Will Thrive in the Recession
- September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom
Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards.
Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. The wolverine [...]
Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI
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The 10 Strengths of the Agency of the Future
- September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]
Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization
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The Alarming Truth About Digital Marketing’s Imperfections
- September 8th, 2008 | Written By: Jay Baer
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A One Legged Stool
There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell and [...]
Tagged as: digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, ROI, search volume, traditional advertising
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Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
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Internet Advertising to Grow 20% in 2008
- August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:
Finance, insurance, real estate – 29.6% of overall spend
Media and entertainment – 25.2%
Retail – 13.8%
Other – 12.9%
Auto – 8.6%
Despite big cuts in auto marketing in [...]
Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies
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Ad Networks Are a House of Cards – But a Great Deal
- August 12th, 2008 | Written By: Jay Baer
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A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here)
It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and a [...]
Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media
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3 New Features for Google’s Ad Planner
- August 5th, 2008 | Written By: Jay Baer
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Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.
(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]
Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability
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Agency Advantage Tools #2 – Yureekah
- August 1st, 2008 | Written By: Jay Baer
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The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge.
For nearly every facet of the creative process, there are libraries that can be used for inspiration. Font [...]
Tagged as: banner ad design, banner ads, competitive intelligence, competitor analysis, Internet Advertising, internet media buying, online media, online media planning, pop up ads, rich media internet advertising
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Automakers Increase Internet Ads – Why It Will Work
- July 30th, 2008 | Written By: Jay Baer
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AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend.
A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]
Tagged as: automakers, banner ads, car shoppers, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning
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