YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Digital Media 11  |  Add Yours

3 Reasons Why Social Networks Are Bad Ad Buys

A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint. Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In up considerably in the past 30 days. In fact, LinkedIn which is considered to be the least [...]

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Integrated Marketing and Media 3  |  Add Yours

Is Digital Marketing Killing Magazine Ads?

A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007.  With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads [...]

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Digital Media 2  |  Add Yours

Media Buyers Say Internet Advertising Will Grow in Next 6 Months

Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008. This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the [...]

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Agency Promotion 1  |  Add Yours

91% of Top Digital Agencies Not Buying Their Own Brands on PPC

In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

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Digital Media 6  |  Add Yours

Google’s Ad Planner Will Demystify Internet Media Buying

Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites. This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality. Until now, [...]

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Digital Media 1  |  Add Yours

Head of Giant Media Agency Totally Misses the Point of the Web

Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So [...]

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Digital Media 1  |  Add Yours

Are you spending enough on digital marketing?

GroupM (the holding company for all of the WPP media agencies), issued a new report saying that share of spend on digital and interactive media has increased from 8% in 2005 to 14% this year. They project the total to increase to 16% next year as new digital marketing tactics like mobile and behavioral targeting [...]

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Internet Advertising 4  |  Add Yours

How to calculate your PPC budget and success

Q. I’m interested in pay per click search engine advertising, but I don’t know how much it will cost. Help! A. Projecting costs for pay per click can be as mysterious as Britney Spears’ career plan. Like success in Iraq, multiple factors determine your PPC budget and success level, and they are inter-related. The single [...]

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Campaign Testing and Optimization 3  |  Add Yours

How to avoid the 3 critical mistakes of online advertising

$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling.  In truth, online advertising trails only network television, local newspapers, and consumer magazines in total [...]

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Digital Media 1  |  Add Yours

The Death of the Deal: Google aims to transform old school media buying

Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the [...]

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