Malcolm Gladwell is an author, pundit, and Carrot Top doppelganger who doles out bite-sized business wisdom like popcorn chicken. He posits in The Tipping Point that when enough of the right people start to perpetuate a trend, it can catch fire and grow geometrically almost overnight. 2006 will be the year that local online advertising [...]
Just What They’re Looking For: Using Landing Pages to Improve Paid Search Marketing
As I write this, hundreds of thousands of businesses are competing to convince people that their Web site is online nirvana – the beatitude, not the band. But, given all the other marketing tactics available, why has pay per click search marketing gone from nowhere to a $3 billion dollar industry this year, and $5.5 [...]
Swissarmyknife.com: Using Web strategy to improve integrated marketing
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty. Along with the oft-cited belief that half of all marketing dollars are wasted lies a corollary, which is that the traditional components of most marketing plans are evaluated using less than scientific means. In many cases, [...]
It Knows If You’ve Been Bad or Good: A Guide To Behavioral Targeting Internet Ads
Internet advertising is an orgy of choice. There are literally tens of thousands of potential sites on which an ad could be placed, and dozens of different ad sizes and formats. Add a variety of pricing schemes and an often inexperienced sales force, and you get a casserole of confusion that makes buying radio or [...]
Pop Up Ads: Necessary Evil, or Just Evil?
Adaptability may be the hallmark of the Internet advertising industry. Each time consumers start to tune out one type of online ads, another rises up to take its place. Like primitive amphibians, the Internet ad types continue to evolve based on market conditions and consumer acceptance. Perhaps the most insidious of these new ad types [...]
Lazurus.com: Thought to be dead, Internet advertising is back
Ridiculed by most ad agencies, the media and nearly every major company that doesn’t sell technology, Internet advertising has endured a tough couple of years. After actually decreasing by 24.8% from 2000 to 2002, total U.S. Internet advertising expenditures are anticipated to be $8.1 billion this year. It’s an increase of 6.3% over last year, [...]
