Every time someone complains about your company social media, it’s because an employee didn’t do their job adequately. It’s not about social media, explains Jay Baer in this Jay Today episode.
Giving your potential customers something of value can create a connection and a conversation. This is the power of marketing sideways, says Jay Baer in this post and video.
Marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves. Jay Baer explains in this video from the Jay Today series.