When you need to get more assets for your content marketing, let contributors participate in the format they prefer, not the format you think you need. Here’s why:
Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay Today episode becomes multiple pieces of content across a variety of platforms. Here’s how it works.
If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, you are asking the wrong question. What’s the right question? Find out in this Jay Today episode.