Marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves. Jay Baer explains in this video from the Jay Today series.
Social selling works, but not how you expect, according to Jay Baer in this post and video from his Jay Today series. Social media is an indirect sales channel, not a direct sales channel.
From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn’t mean that you’re the best. Here’s what to do instead: