Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

digital divide

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

dr trey pennington

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s […]

Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing

What Do Twitter Lists Say About Your Personal Brand?

Twitter List @jaybaer

Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups. This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet. But what’s more interesting is that Twitter Lists […]

Social Media Case Studies, Social Media Strategy, Personal Branding, Social Media Marketing, Twitter Top 20 Interviews

Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Personal Branding, Social Media Marketing

7 Ways to Use Social Media to Build Stunning Brands

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Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media […]

Digital Marketing, Social Media Strategy, Personal Branding, PR 20, Social Media Marketing

Linkedin – 22 Ways to Dominate

solider

Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant. Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college […]