Feeling overwhelmed by social media and social networks? Does it occasionally seem that all this connectivity comes at the expense of your free time? Struggling to decide whether to follow back or friend up that guy you met at the local Chamber of Commerce event whom you don’t really know, but might be a useful […]
1. Be Helpful Distribute what you know. Make people smarter. 2. Share It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times. 3. Be Personal People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak. 4. Ask […]
Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media […]
A recent survey from Netpop Research showed that U.S. Internet users are spending much more time communicating online, instead of entertaining themselves. That got me thinking? Aren’t they the same thing?
Are you embracing social media connectivity, or trying to hide from it? I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters. But […]
Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant. Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college […]
People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful. But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which […]