Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. (Spoiler: The camel was a jerk, and that hump was a magic [...]
The Power of Brand
As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering [...]
Here Comes The Power of Everything
Opa! Assuming its economy and elections haven’t caused a Lord of the Flies-ish de-evolution and a panicky mixture of togas, olives, feta, flames, antiquities, and riot gear, when you read this I will be in Greece. (note: seems like reason prevailed over there, yea!) It’s annual summer vacation time, and we’re in Greece and Spain [...]
