Digital Marketing, PR 20

3 Steps to Building a Solid Media List

bigstock-Yellow-Pages-Search-18831077

Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]

Digital Marketing, PR 20

Blogger Outreach Changes the PR Timeline Forever

BFF

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]

Community Management, Digital Marketing, Social Business, Conferences and Events, PR 20, Social Media Staffing and Operations

The 7 New Roles Agencies Must Play to Survive Real-Time Business

2013-12-15_0953

Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]

Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, PR 20, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 8 Wrong Questions PR Firms Are Asking About Social Media

The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are […]

Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

digital divide

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]

Community Management, Digital Marketing, Guest Posts, Social Media Case Studies, Brand Communities, PR 20

Tying Together Social Media and Corporate Social Responsibility

corporate social responsibility

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that […]

Digital Marketing, PR 20

What BP Can Learn from Umpire Jim Joyce

jim joyce

We don’t ask for much, really. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. And Tiger. But […]