Community Management, Digital Marketing, Social Media Case Studies, Conferences and Events, Digital Agency Toolkit, PR 20

Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and […]

Digital Marketing, Social Media Strategy, Social Media Tools, Crowd Sourcing, PR 20

HARO Gets Serious About Crowd Sourced Journalism

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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Dave Fleet – The Twitter 20 Interview About PR and Social Media

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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]

Community Management, Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Social Media Monitoring

A Social Media Gun to the Head

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I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social CRM, Social Media Marketing

4 Brand-Saving Recommendations for Social Media Crisis Management

social media crisis management

Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Back Up the Bus – The Changing PR Timeline

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Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Delegation Equals Death in Social Media

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Are you just a social media cheerleader? Almost every time I work with a public relations firm or corporation on social media, I hear a version of this statement: “Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, PR 20, Social Media Marketing

Why Can’t PR Do Digital?

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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]