PR 2.0 | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

4 Ways Bloggers Differ From Reporters

January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]

Tagged as: bloggers, blogging, influencers, pr 2, public relations

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Social Media Plus Sucking Equals Success

January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]

Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water

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Dave Fleet – The Twitter 20 Interview About PR and Social Media

November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]

Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview

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Get Shorty – The Elevator Pitch is Dead

August 12th, 2009 | Written By: Jay Baer
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For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations.
I’m going to call it the Law of Boundless Brevity.
It dictates that over time, all communication becomes steadily truncated.
We’ve gone from looong books [...]

Tagged as: branding, company positioning, elevator pitch, law of boundless brevity, twit-pitch, twitter

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A Social Media Gun to the Head

July 21st, 2009 | Written By: Jay Baer
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I’ll admit it. I fish on Twitter.
Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not.
Or, maybe they’re listening, but not responding.
Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we [...]

Tagged as: Bing Futch, Dave Carroll, Northwest Breaks Dulcimers, social media crisis, social media crisis management, United Airlines, United Breaks Guitars