YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
PR 2.0 97  |  Add Yours

6 Ways to Revolutionize PR and Press Releases

Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and [...]

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PR 2.0 73  |  Add Yours

Who Wins the Struggle for Social Media Control

(post originally written for MarketingProfs Daily Fix) How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009. While it’s true that [...]

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PR 2.0 25  |  Add Yours

Todd Defren – The Twitter 20 Interview About Social Media and PR 2.0

Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do. In addition to his work at SHIFT, Todd’s blog at PR [...]

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Digital Media 7  |  Add Yours

The Death of Newspapers: Poisoned or Suicide?

The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.  Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing [...]

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personal branding 121  |  Add Yours

Linkedin – 22 Ways to Dominate

Linkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant. Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college [...]

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PR 2.0 20  |  Add Yours

AdAge Social Media Blindness

Ken Wheaton penned an acidic column in AdAge that discounted the impact and legitimacy of social media. And not just in a “I’m not sure this social media thing is all it’s cracked up to be” kind of way, but with snarkiness, derision and hubris. Here are excerpts from the piece, titled “Web 2.0 cured [...]

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PR 2.0 23  |  Add Yours

Strategy Destroys Social Media Tools

I’ve written a lot about social media strategic planning and how to find the “hook” for your social media efforts. Why do I write more about strategy than I do about social media tools and tactics? First, because I’ve been an Internet marketing strategist for 15 years, so that perspective is my home turf. But [...]

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PR 2.0 22  |  Add Yours

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]

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Blogging and Content Creation 10  |  Add Yours

BL Ochman – The Twitter 20 Interview about Social Media and Blogging

BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]

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PR 2.0 6  |  Add Yours

The Power of Truth, Woot-Style

On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine) Since the first caveman painted [...]

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