(Originally posted on Off Madison Ave blog) Earlier this year, I received a FedEx envelope unexpectedly. It was from Infiniti (Nissan Motors USA). I purchased an Infiniti EX in late December, 2007. Turns out, according to the letter enclosed in the FedEx, the window sticker on my vehicle listed a “rollover sensor” as standard equipment. [...]
9 Ways to Humanize Your Brand (with real humans)
Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An [...]
Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
My Mom Thinks Chris Brogan Plays Hockey
I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes [...]
Why Are We So Scared of Our Customers?
Many companies and even agencies are reluctant to engage in social media because they are afraid that some sort of consumer backlash will occur, doing damage to the brand. Certainly, there are a few noteworthy examples of social media missteps from brands like Wal-Mart, Coca-Cola et al. But in most cases, those shortcomings were due [...]
Bloggers: Who Is In Your Fab Five?
Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists [...]
Why the Murder of Old Media is PR’s Best Chance
Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom to embrace or fear. Not for long. This is not a flesh wound. The Internet [...]
The Social Networking Friendship Development Scale
It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move. The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional. Below are [...]
The 7 Deadly Sins of Social Media
As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social [...]
The Social Media Train: Catch It While You Can
Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business [...]
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