Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Co-op SEO and the Future of Websites

July 26th, 2010 | Written By: Jay Baer
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Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

Tagged as: backlinks, co-op SEO, content distribution, Jason Kintzler, pitchengine, PR 2.0, search engine optimization, search-optimized releases, SEO, SMNR, social media news release, social media newsroom, social media press release

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5 Steps to Winning Fans with Content Strategy

July 20th, 2010 | Written By: Mike Corak
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Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. [...]

Tagged as: content marketing, content relevancy, content strategy, keyword analysis, linguistic analysis, Mike Corak, Tallwave, taxonomy analysis

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Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

May 17th, 2010 | Written By: Jay Baer
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The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the [...]

Tagged as: facebook, Gilbert Leung, Kurrently, real-time, real-time search, real-time Web, search engines, social crm, social media monitoring, twitter

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Does Your Blog Have a Long Tail

April 20th, 2010 | Written By: Jay Baer
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Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long [...]

Tagged as: blog, blogging, Compendium, content creation, content marketing, keyword selection, long tail, search marketing, search optimization, SEO, white paper