YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

4 Ways Mobile Impacts SEO

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile [...]

Continue Reading

Improve Your Click-Through Rate with Rich Snippets

More often than not, we have a very specific end result in mind when using search engines. After entering a keyword or phrase, a multitude of results are presented for us and we are then left to choose which looks the most relevant to what we were after in the first place. Of course, you [...]

Continue Reading

7 SEO Principles Bloggers Must Remember

Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a [...]

Continue Reading

Boosting Content and Fighting Spam Using Google Author Rank

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. These improvements usually take the form of tweaks in the algorithm to keep spammers off guard and ensure we see relevant, valuable search results. In fact, there have been several changes in just the last few [...]

Continue Reading

Use SEO to Improve Your Social Media Listening

Listen! It’s the first commandment of every social media program. Pay attention. Find out who is talking about you, in what capacity, and where. It makes sense. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and [...]

Continue Reading

The Science and Results of Real-Time Content Optimization

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, [...]

Continue Reading

Build Backlinks – 14 Easy Ways

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, [...]

Continue Reading

5 Search and Social Trends for 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see [...]

Continue Reading

Co-op SEO and the Future of Websites

Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

Continue Reading

5 Steps to Winning Fans with Content Strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. [...]

Continue Reading