Digital Marketing, Mobile, Search Marketing Advice

4 Ways Mobile Impacts SEO

Page Speed Plays a Role

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile […]

Community Management, Digital Marketing, Social Business, Search Marketing Advice, Social Media Monitoring, Social Media Staffing and Operations

Use SEO to Improve Your Social Media Listening

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Listen! It’s the first commandment of every social media program. Pay attention. Find out who is talking about you, in what capacity, and where. It makes sense. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and […]

Content Marketing, Convince and Convert, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Search Marketing Advice

5 Search and Social Trends for 2011

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Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see […]

Community Management, Content Marketing, Digital Marketing, Guest Posts, Blogging and Content Creation, Search Marketing Advice, Social Media Monitoring

5 Steps to Winning Fans with Content Strategy

content strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. […]

Community Management, Digital Marketing, Social Media Strategy, Social Media Tools, Search Marketing Advice, Social CRM, Social Media Monitoring

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

bp - Kurrently

Editor’s Note: Kurrently is no longer available, however, we recommend using Social Searcher which has much of the functionality that Kurrently used to have. Check it out at http://www.social-searcher.com. The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Search Marketing Advice, Social Media Marketing

How to Integrate Social Media Into Your Marketing

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View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the […]