Digital Marketing, Social Media Case Studies, Social Media Strategy, Search Marketing Advice, Social Media Marketing, Twitter Top 20 Interviews

Lee Odden – The Twitter 20 Interview on SEO and Social Media

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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]

Community Management, Convince and Convert, Digital Marketing, Email, Conferences and Events, Email Marketing Advice, Search Marketing Advice

Cross-Pollinate Search and Email

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Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic. But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that […]

Digital Marketing, Social Media Strategy, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

NHL Misses Net in New Campaign – Where’s Social Media?

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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]

Digital Marketing, Email, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

5 Reasons Why Digital Marketing Will Thrive in the Recession

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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. […]