In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]
How to calculate your PPC budget and success
Q. I’m interested in pay per click search engine advertising, but I don’t know how much it will cost. Help! A. Projecting costs for pay per click can be as mysterious as Britney Spears’ career plan. Like success in Iraq, multiple factors determine your PPC budget and success level, and they are inter-related. The single [...]
Search Results Go Boom: Does the Google Bomb Work?
Q. A disgruntled employee built a Web page that’s very negative about my company. Now when you search for my company’s name, his page comes up before mine. I think this is hurting my business. Is there a way I can push his page down so fewer people see it? A. Dealing with publicity from [...]
Just What They’re Looking For: Using Landing Pages to Improve Paid Search Marketing
As I write this, hundreds of thousands of businesses are competing to convince people that their Web site is online nirvana – the beatitude, not the band. But, given all the other marketing tactics available, why has pay per click search marketing gone from nowhere to a $3 billion dollar industry this year, and $5.5 [...]
Top 5 Pay Per Click Mistakes
Internet ads are not equal. On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the “ER” of the Internet – a washed up parody scratching and clawing to remain relevant. In the opposite corner you have pay-per-click advertising (PPC), the American Idol [...]
Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin [...]
