Not long after the beginning, when the first-ever ad appeared on the previously commercial free World Wide Web (for Absolut Vodka, on wired.com), the consensus among the Internet and advertising intellectuals and futurists was that thousands of Web sites would “narrow-cast” their content to specific niche audiences, and even small Web site publishers could earn [...]
Top 5 Pay Per Click Mistakes
Internet ads are not equal. On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the “ER” of the Internet – a washed up parody scratching and clawing to remain relevant. In the opposite corner you have pay-per-click advertising (PPC), the American Idol [...]
Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin [...]
