Baer Facts, Social Business, Social Media Staffing and Operations

Convergence of Marketing and Journalism is a Recipe for Better Content


In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]

Social Business, Social Media Policy

Is Your Social Media Policy Against the Law?

Social Media Policies Best Practices

Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies.  Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide. Over […]

Social Business, Social Media Staffing and Operations

5 Keys to Effective Social Media and Content Insourcing

5 Keys to Effective Social Media and Content Insourcing

Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]

Social Business, Social Media Strategy

Building Your Business With Internal Collaboration

The Collaborative Organization

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey everybody, it’s Jay Baer from Convince & Convert. Joined today by a very special guest, Jacob Morgan, author of the book you see right there, “The Collaborative Organization,” and also the CEO, Founder, […]

Social Business, Social Media Strategy, Social CRM, Social Media Staffing and Operations

Please Aggravate Me: Is Gamifying Customer Service a Reality


Lisa Loeffler (@LisaMLoeffler) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few […]

Guest Posts, Social Business, Social Media Strategy, Social Business

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]