Social Business

Nobody Said Social Media Was Easy

social media time management

Social media isn’t inexpensive, it’s different expensive. In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Social Media Staffing and Operations

Build Your Brand a Social Content Ladder in 5 Steps

social content ladder

Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a […]

Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Staffing and Operations

Getting Serious About Social Media

LettersToTheCSuite_Final.pdf (page 1 of 16)

My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Agency Promotion, Integrated Marketing and Media, Social Media Staffing and Operations

6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

6 critical agency services

Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]

Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

social business

Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

2013-12-16_0007

Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate […]

Community Management, Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

5 Sure-Fire Ways to Operationalize Social Media

builder people

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Who’s Watching Now?

The Chick-fil-A Chicken Wave

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest. […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

It’s Who You Know – Maximizing Your Company’s Social Reach

Samsung Service (Samsungservice) on Twitter

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

Passion Trumps Position

social media at bayonet point

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]