Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Back Up the Bus – The Changing PR Timeline

pr relationships

Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Delegation Equals Death in Social Media

flickr-photo-download_-erin-the-cheerleader-from-barrhead

Are you just a social media cheerleader? Almost every time I work with a public relations firm or corporation on social media, I hear a version of this statement: “Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Is Social Media Too Fast?

social-media-strategy-too-fast

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]

Social Business, Social Media Strategy, Social Media Marketing, Social Media Staffing and Operations

The Answer Man – The Future of Business?

social-media-strategy-answer-man

The family and I are headed to Anaheim, California for a hockey tournament and Disneyland as I write this. (my wife is driving, I’m blogging) We just went through Needles, California (near my hometown of Lake Havasu City, Arizona) and my wife asked semi-rhetorically “Why would you name your town Needles?” “There’s no positive connotation. […]