Community Management, Digital Marketing, Social Media Strategy, Social Media Tools, Search Marketing Advice, Social CRM, Social Media Monitoring

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

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Editor’s Note: Kurrently is no longer available, however, we recommend using Social Searcher which has much of the functionality that Kurrently used to have. Check it out at http://www.social-searcher.com. The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty […]

Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

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Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]

Guest Posts, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing

Do You Know Your Customers Enough to be a Social Media Hit?

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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

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Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate […]

Content Marketing, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

The 39 Social Media Tools I’ll Use Today

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Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Amazingly, it seems like there’s more social media tools than […]

Content Marketing, Digital Marketing, Email, Social Media Strategy, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

Social Media and Email – More Alike than Different

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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different? Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Monitoring

Take Off the Social Media Blindfold

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Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within […]

Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Is Social Media Monitoring Ready for Prime-Time?

social media monitoring

Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software […]

Community Management, Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Monitoring

Social Media Makes Everything Marketing

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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Who’s Watching Now?

The Chick-fil-A Chicken Wave

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest. […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social CRM, Social Media Marketing

4 Brand-Saving Recommendations for Social Media Crisis Management

social media crisis management

Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It […]