Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

4 Ways to Increase Share of Voice

share of voice

The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Twitter Top 20 Interviews

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

twitter 20 interview amber naslund

Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Is Social Media Too Fast?

social-media-strategy-too-fast

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]