How to Fix a “Broken Brand” with Social

James Royer, Tampa Bay Lightning

James Royer, Director of Digital and Social for the Tampa Bay Lightning, joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Social Media Case Studies, Social Image of the Week

TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast


Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday Night Football with Dunkin’ Donuts hot […]

Social Media Case Studies, Social Image of the Week

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Hello Cereal 2

Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello,  Cereal Lovers” communities focus on General Mills’ […]