(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his [...]
It’s About Response, Not Engagement
Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.makesocialsell.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean [...]
No B.S. Social Media Virtual Book Tour and Giveaway
Video transcipt: Hey everybody, it’s Jay Baer from Convince & Convert. Hope you are doing great. Today we’re going to talk about things that are no bullshit. First thing that’s no bullshit is it is a Saturday here in beautiful Bloomington, Indiana. Going to go to the IU game with the kids. Go Hoosiers. However, [...]
Perception, Happiness, and Getting Anything You Want
I’ve read a lot of books. But I’ve perhaps never been personally impacted as much as I was reading Derek Sivers‘ new book Anything You Want. Part of Seth Godin’s Domino Project that’s rewiring the publishing industry from the inside-out, Anything You Want is a concise (one hour read) and motivational account of Derek’s experiences [...]
Content Without Advocacy is Just Words and Google Bait
Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner, currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert). In just one year – from a standing start – SME [...]
The 3 Building Blocks of Social Business Evolution
Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work [...]
Whew! A NOW Revolution Thank You
Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without [...]
3 Ways to Capitalize on the Opportunity Economy
Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you [...]
Pre-buy the Book and be One of 10 Lucky Winners
Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, [...]
The 5 Critical Social Media Skills You Need to Disperse
Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in [...]
