For those of you who don’t know Gini Dietrich, she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things […]
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here’s how to spot the bots and find more qualified leads and impressions.