Guest Posts, Social Business, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation

The 3 Building Blocks of Social Business Evolution

Michael Brito

Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work […]

Content Marketing, Digital Marketing, Social Media Case Studies, Book Reviews, Integrated Marketing and Media

How to Market to People Not Like You

how to market to people not like you

Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers(amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about […]

Social Media Case Studies

Please Vote for the NOW Revolutionary of the Month

Bill Fisher

Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]

Social Business, Social Media Case Studies, Social Media Strategy, Social Media Crisis, Social Media Policy, Social Media Staffing and Operations, Top 10

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

twit happens

Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]

Social Media Case Studies

Are You Keeping Your Social Antenna Up?

Hotel Felix (9)

Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Top 10

Using a Social FAQ to Kick Start Content Marketing

holiday_world_logo.jpg

If you conquered four words, you’d have a better social media program than 90% of all companies. If you just utilized “thank you” and “I’m sorry” appropriately and often, you’d be in pretty good shape. But getting to true sociability requires more than just replying to direct inquiry. You have to use content marketing to […]

Community Management, Convince and Convert, Social Media Case Studies, Social Media Book, Social Media Monitoring, The Now Revolution

3 Ways to Capitalize on the Opportunity Economy

The Opportunity Economy

Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you […]

Social Business, Social Media Case Studies, Book Reviews, Social Media Staffing and Operations

The New Small – How Technology Levels the Playing Field

The New Small

Phil Simon is a technology cupid. Whatever your company’s issues or objectives, he can recommend the optimal platform, rollout strategy, and operational considerations. In his work as a tech consultant, he’s realized the days of “big iron” – solving problems with huge, expensive systems are gone. Now, it’s the nimble, inexpensive technology that rules. So […]