Convince and Convert, Social Business, Social Media Case Studies, Social Media Book, Social Media Staffing and Operations, The Now Revolution

The 5 Critical Social Media Skills You Need to Disperse

5 critical social media skills you need to disperse

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in […]

Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Crowd Sourcing

Threadless Shares 10 Years of Insights and Inspiration

Threadless book

Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent […]

Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Are We Making Our Fans Work Too Hard?


Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to […]

Social Business, Social Media Case Studies, Social Media Strategy, Social Media Staffing and Operations

Travel, Tweets, Trends – Social Media Runs Rampant in Adventure Travel

travel social media

There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Book Reviews, Integrated Marketing and Media, Social Media Marketing

microMARKETING Requires Bayonets, Not Grenades


As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a […]

Social Media Case Studies, Book Reviews

UNcanny Insights From UnMarketing


The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Monitoring

Why Influence Mining is the Next Gold Rush

Influence Mining

Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from […]

Community Management, Guest Posts, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing

6 Degrees of Influence – The Value of Customer-to-Customer Connections


Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at While many businesses are excited about opportunities to reach their customers on the social web, few […]