Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Social Media Marketing

Brand Community Managers Take Heed of “Managing Online Forums”

managing online forums

Patrick O’Keefe knows more about online forums than you do. In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“ The level of detail in this book is startling, with a glossary, and an entire section of templates that you […]

Convince and Convert, Social Media Case Studies, Social Media Strategy, Convince & Convert News, Social Media Marketing, Twitter Top 20 Interviews

Win Gary Vaynerchuk’s Crush It!

Crush It! a Gary Vaynerchuk book

I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

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A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

brains on fire fan cycle word of mouth marketing

Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

danny brown social media consulting

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Social Media Marketing

Just Being There Isn’t Enough

social media being there

Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part […]

Community Management, Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Social Media Monitoring

A Social Media Gun to the Head

social media ransom note

I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social CRM, Social Media Marketing

4 Brand-Saving Recommendations for Social Media Crisis Management

social media crisis management

Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Kanter – The Twitter 20 Interview on Social Media and Social Change

beth kanter twitter interview

Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that […]

Community Management, Content Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Crowd Sourcing, Social Media Marketing

Crowdsourcing Your Dog Food

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One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Book Reviews, Facebook, Social Media Marketing

Advice for Facebook Marketing – ebook Showdown

facebook-social-media-strategy

Is your company appropriately serious about Facebook? Facebook’s sweeping changes to the “Pages” function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social media strategy, and Vitamin Water and others are tagging their […]