Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands

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CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Twitter Top 20 Interviews

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

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Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

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David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

If Ford Can Embrace Chaos – What’s Your Excuse?

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Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Search Marketing Advice, Social Media Marketing, Twitter Top 20 Interviews

Lee Odden – The Twitter 20 Interview on SEO and Social Media

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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Harte – The Twitter 20 Interview About Marketing and Social Media

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Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

David Alston – The Twitter 20 Interview about Social Media Listening

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David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting.  I first met David at the excellent […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.  Mack is a social media consultant and trainer, […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]