Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population.
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
A new social campaign from Zappos aims to turn Leap Day into an official holiday and nation-wide opportunity to improve our quality of life.
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
Don’t overlook LinkedIn’s potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?
In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.