Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW [...]
Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 [...]
Are You Keeping Your Social Antenna Up?
Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at [...]
Using a Social FAQ to Kick Start Content Marketing
If you conquered four words, you’d have a better social media program than 90% of all companies. If you just utilized “thank you” and “I’m sorry” appropriately and often, you’d be in pretty good shape. But getting to true sociability requires more than just replying to direct inquiry. You have to use content marketing to [...]
What I Learned About Humanity From a Steakhouse
Last week, in the post “Why Your Special Offer Isn’t” we talked about the importance of humanization. Faced with an invitation avalanche, consumers will respond to the stories that resonate with them on a personal level. And those stories don’t just have to live in social media. Myril Arch’s Story — Humanizing a T-Bone Recently, [...]
Threadless Shares 10 Years of Insights and Inspiration
Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent [...]
Are We Making Our Fans Work Too Hard?
Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to [...]
Why You Need to Open the Kimono in Social Media
It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn [...]
Runza Combines Social Media and Email – Something to Chew On
Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Here’s one of the best ways to live that creed. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one [...]
Humanizing a Critically Important Industry, From the Ground Up
The public dialog about agriculture in California and beyond is largely negative, with tales of agribusiness nefariousness commonplace. This is despite the fact that 98% of America’s farms are still owned by families. Farmers are literally feeding us every day, but are routinely pilloried in social media and elsewhere by a very vocal minority. This [...]
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