As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
Don’t overlook LinkedIn’s potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?
In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
Ford’s latest Instagram campaign warns fans against “liking and driving,” using a series of simple yet powerful images.
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
When Lean Cuisine decided to rebrand, they didn’t just focus on their products. They set a broader goal: to measure what really matters.
JetBlue launches a new video and marketing campaign to address the needs of those who are too busy to be human.