Social Media Case Studies

How to Put the Customer First With Human Marketing

How to Put the Customer First With Human Marketing

The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings […]