A recent campaign from the UK’s Department for Transport uses Snapchat geofilters to combat driving under the influence of drugs.
A new campaign from the Starwood Hotels loyalty program encourages personalized customer storytelling with branded Snapchat geofilters.
When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
Thanks to Sonic, this year’s Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram.
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population.
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.