Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. – posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the [...]
11 Timely Social Media Takeaways
Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway. I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t [...]
Just Being There Isn’t Enough
Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part [...]
A Social Media Gun to the Head
I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we [...]
4 Brand-Saving Recommendations for Social Media Crisis Management
Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It [...]
Crowdsourcing Your Dog Food
One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]
If Ford Can Embrace Chaos – What’s Your Excuse?
Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked [...]
Optimizing the Impact of Please and Thanks
When was the last time you applauded a company? On a Southwest Airlines flight to Austin for South by Southwest a couple weeks ago, our plane was delayed due to a flat tire. The tire was changed in about 30 minutes, and we were on our way. The flight landed late in Austin of course, [...]
Disrobing Your Brand One Peanut at a Time
Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization. I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting [...]
A Social Media Slam Dunk
This is a case study about social media usage by the very tall. To the coverage of H&R Block, Dell, Comcast, Southwest, Papa John’s, Whole Foods and other brands for their successful use of social media, I offer another: The Phoenix Suns. Led by Suns’ Director of Digital Media Amy Martin (@phoenixsunsgirl) the NBA team [...]
