I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Social Media Marketing Case Study – More is More
The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If [...]
The Art of Social Media – Crowd Sourced Photography
Part 2 of this week’s 3 post series about social media case studies. Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work. As a food photography [...]
11 Must-Dos for the Serious Blogger
First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, [...]
Social Media Excellence and a Side of Fries
Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. – posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the [...]
11 Timely Social Media Takeaways
Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway. I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t [...]
Just Being There Isn’t Enough
Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part [...]
A Social Media Gun to the Head
I’ll admit it. I fish on Twitter. Sometimes, I’ll talk about a brand just to see if they’re listening. Too often, they’re not. Or, maybe they’re listening, but not responding. Some companies seem to have a policy of responding to positive comments, but not responding to negative comments. I think this falls into the “we [...]
4 Brand-Saving Recommendations for Social Media Crisis Management
Is today your Domino’s? Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It [...]
US Speedskating Finds Fans In Social Media
Did you know the United States Speedskating team has won 75 Olympic medals, making it the most successful U.S. winter Olympics sport? But the global economic bear doesn’t take medal count into consideration, and last year the speedskating team was without a title sponsor when Dutch bank DSB went bankrupt. (Why a U.S. bank didn’t [...]