Social Media Case Studies

5 Creative Ways Brands Are Using Snapchat

Snapchat GrubHub2

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts.

Social Media Case Studies

Social Media Highlights From The Boston Marathon

BostonMarathon-April20-1

With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.

Social Media Case Studies

H&R Block Declares a Hipster Tax Crisis

HR-Block-Hipster

According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more […]