Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.