Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.
BMW borrows Snapchat’s five-second visual strategy for their unique, addictive holiday greeting tool.
For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get […]