Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.
BMW borrows Snapchat’s five-second visual strategy for their unique, addictive holiday greeting tool.
For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get […]
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both […]
ABC World News Tonight with David Muir is debuting #TheOneThing Facecast, a one-minute newscast produced exclusively for Facebook. The newscast has already been gaining popularity due to the snackable nature of the content and the strength of Facebook video among users.
Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a […]
With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies […]
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.
Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift. If you’re Taylor Swift […]