Social Media Case Studies, Social Media Strategy, Social Image of the Week

Three Innovative Uses of Instagram For Company Announcements and Product Launches


This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories, by announcing it on Instagram. While the effort may seem non-traditional to some, Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an effective social media channel to leverage […]

Social Media Case Studies

How to Treat Your Bloggers Like Rock Stars


Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves […]