With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original […]
Imagine this: You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action. Interesting, right? It gets […]
Virtual conferences just may be one of the best marketing tactics available to businesses. In this case study, learn how Grouphigh was able to generate more leads for its sales team than any of their other marketing tactics combined.
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.
At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success. […]
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.
For those of you who don’t know Gini Dietrich, she runs my favorite PR blog – Spin Sucks – and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. A few months ago, Gini published her […]
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here’s how to spot the bots and find more qualified leads and impressions.
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old […]