Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here’s how to spot the bots and find more qualified leads and impressions.
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old […]
Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
File this one under: Why didn’t we think of that? Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a […]
The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, […]
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts […]
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.