Social Media Case Studies, Social Image of the Week

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Hello Cereal 2

Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello,  Cereal Lovers” communities focus on General Mills’ […]