File this one under: Why didn’t we think of that? Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a […]
The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, […]
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts […]
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a […]
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.
Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, the reason influence marketing often works so well is because it’s focused on a close relationship between the brand and handful of influential people. Here are some examples of why small succeeds.
Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy […]
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.
Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts.
If you could ask your car a question, what would you ask? This creative new social media campaign from MINI allows fans to pose questions to the car, which are then answered by the company through video and social networks.
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.