In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” [...]
Infographic: Just 59% of Colleges Have a Social Media Crisis Plan
The marketing and admissions departments at colleges and universities have the amazing opportunity of using social media to reach their students because it’s the internet generation that’s applying and attending their institutions. Research has shown, however, that while 99% of use email as part of their emergency notification system, only 56% actually have a social [...]
Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis
This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis View more presentations from Jay Baer One [...]
5 Reputation Management Lessons from Prince, Dell and Beyond
Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But [...]
Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 [...]
