Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome everybody. It’s Jay Baer from Convince & Convert, joined today by a very special guest, my friend Mark Smiciklas from Intersection Consulting in lovely Vancouver, Canada and author of the new book “The [...]
Social Media Influencers versus Brand Advocates Infographic
Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to [...]
Cops and Robbers: Social Media Invades Law Enforcement
Social media isn’t just about human to human and human to company connections. Law enforcement is tapping into social media at almost every level, using it to map, monitor, and manage crime fighting activities. 81% of police departments are already using social media. Does this make you feel more or less confident about social media’s [...]
Is Content Marketing a Necessity For Your Brand?
Content Marketing – Give Them Something to Talk About If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party, you just need to show up – you don’t [...]
