Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Conferences and Events, Social Media Marketing

7 Ways to Use Social Media to Create Buzz-Worthy Events

social media and events

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. It used to be you spent five minutes registering for […]

Guest Posts, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing

Do You Know Your Customers Enough to be a Social Media Hit?

ThinkGeek __ Giant Bleeding Heart Gummy Candy

Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding […]

Community Management, Convince and Convert, Digital Marketing, Social Business, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Staffing and Operations

6 Required Competencies for Social Organizations

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Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate […]

Content Marketing, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

The 39 Social Media Tools I’ll Use Today

Default campaign - SWIX

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Amazingly, it seems like there’s more social media tools than […]

Content Marketing, Digital Marketing, Email, Social Media Strategy, Blogging and Content Creation, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Marketing

Social Media and Email – More Alike than Different

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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different? Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Social Media Marketing

Integrating Email and Social Media with Flowtown

Indra Gardiner Bowers _ Flowtown-1

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

The Chicken and the Egg Social Media Conundrum

Smokin Chicken on Flickr - Photo Sharing!

There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target. But there’s another big difference. In social media, the audience comes after the message, not before. Remember that when you buy a […]

Community Management, Content Marketing, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Brand Communities, Social Media Marketing

Should a Blog be Your Social Media Hub?

blog social media hub

The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your […]