Community Management, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing, Twitter Top 20 Interviews

Diane Hessan – The Twitter 20 Interview About Brand Communities

2

Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]

Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI

Social Media Marketing Case Study – More is More

spellbinders social media case study

The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If […]

Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing

What Do Twitter Lists Say About Your Personal Brand?

Twitter List @jaybaer

Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups. This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet. But what’s more interesting is that Twitter Lists […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Your Customers Don’t Want to be Your Friend

loyalty

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Dave Fleet – The Twitter 20 Interview About PR and Social Media

DaveFleet social media and PR

If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Search Marketing Advice, Social Media Marketing

How to Integrate Social Media Into Your Marketing

2013-12-17_1555

View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the […]

Content Marketing, Email, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Facebook, Social Media Marketing

What Facebook and Email Stole from Google’s Playbook

facebook email google

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]

Content Marketing, Digital Marketing, Social Media Measurement, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Social Media ROI

Finally! A Blog Post Scoreboard

social media consulting 1

Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

MarketingProfs Mixologists

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap […]

Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Is Social Media Monitoring Ready for Prime-Time?

social media monitoring

Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Internet Advertising, Social Media Marketing

Agencies Don’t Turn Your Back on Digital Marketing

interactive marketing spend

Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of […]