Fascinating article in BrandWeek today about putting a value on word of mouth marketing. BzzAgent, a word of mouth marketing agency (how’s that for a good gig if you can get it), says they figure an online conversation about a brand is worth 50 cents. It’s admirable that somebody is trying to put a value [...]
Why Social Media Isn’t Marketing At All
What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.” The Characteristics of Social Media: Duration: Ongoing Target: Current and previous customers Goal: [...]
Blogs and the new transparency of communication
Unless you’re a recently thawed caveperson, you’ve heard about blogs. No current-day buzzword is as buzzy as “blog” which leapt from geek-dom to mainstream faster than the evaporation of Bode Miller’s career. (author’s note: Since this was written, Mr. Miller has been resurgent and won this year’s overall World Cup skiing title. Apologies Bode) Blogs [...]
