You might think he’s overrated, a blowhard, or a fatso but New York Jets coach Rex Ryan understands human psychology. Unlike most NFL teams, the Jets do not control players’ media access. Any player is free to speak with any reporter at any time. Ryan has just one rule that governs the interactions between players [...]
Are We Making Our Fans Work Too Hard?
Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to [...]
It’s More About the Social Than It Is About the Media
Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly” [...]
When Will the Social Media Losers Emerge?
Today, social media is like a soccer league for seven year-olds: everyone gets a trophy. The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post with even a scintilla of [...]
Digital Sharecropping – Why Most Facebook Customization is Wasted Effort
Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy [...]
Is Facebook Suffocating the Rest of Social Media?
Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media [...]
Travel, Tweets, Trends – Social Media Runs Rampant in Adventure Travel
There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s [...]
microMARKETING Requires Bayonets, Not Grenades
As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a [...]
11 Whys I’m a Social Media Addict
Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending [...]
The 8 Wrong Questions PR Firms Are Asking About Social Media
The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
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