Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI […]
Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure […]
Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that.
Do you sell advertising on your website? No? Then why are you so excited about your website traffic? The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. Here’s the highlight: With only 1% of Facebook’s user count, […]
Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions […]
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]
Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way […]
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part […]
Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is […]
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots […]
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]
I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. The most recent example to cross my inbox is from restaurant […]
Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine drank. Books signed. Interesting conversation participated in. What struck me most, however, was a chat I had with […]
Can you measure social media? Of course you can. But social media measurement is not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution, or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, […]