Social Media Measurement, Social Media ROI

Not Tracking Social Media ROI is Your Fault

Social Media ROI 6 ways to calculate

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI […]

Social Media Measurement

Google Analytics Social Reports Provide Huge Metrics Edge

Google Social Reports

Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that.

Community Management, Content Marketing, Social Media Measurement, Social Media Strategy, Brand Communities, Social Media Optimization

Crystal Light Challenged Getting Ready For Bikini Season

Lisa Loeffler

Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]

Content Marketing, Guest Posts, Social Media Measurement, Blogging and Content Creation, Social Media Optimization

(Video) 4 Mistakes You Make When Posting Video on Your Blog

Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way […]

Content Marketing, Social Media Measurement, Blogging and Content Creation, Social Media ROI

Calculate Your Blogging ROI in 9 Steps

blogging roi

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]